How We Work

Engagement Models

Every engagement is shaped around your goals, your data maturity, and your timeline. The models below reflect how we most commonly work, starting points, not constraints. Most clients begin with one and evolve from there.

Diagnostic
01
Data & Analytics Assessment
The best place to begin if you're not sure where to start.
2-4 Weeks
More detail+

A diagnostic of your current data landscape, tools, pipelines, KPIs, measurement frameworks, and governance. We surface what's working, what's not, and where the highest-value opportunities lie. The output is a prioritized roadmap you can act on immediately.

Diagnostic
02
Measurement Review
For teams with a specific MMM, attribution, or reporting problem.
2-3 Weeks
More detail+

A close look at your current KPIs, attribution models (including MMMs), testing approaches, and reporting ecosystem. The outcome is a concise, prioritized set of recommendations to simplify metrics, increase confidence in results, and better connect measurement to decisions in marketing and media.

Design & Innovation
03
Analytic Blueprint
For teams that need better analytics but need a clear design for how.
3-6 Weeks
More detail+

A focused engagement that maps how analytics should work inside your business: key use cases, data requirements, methodology stack, roles, and outputs. The result is a clear, practical design for how insights are generated, delivered, and used across marketing and media workflows.

Design & Innovation
04
Innovation Accelerator
For teams with a difficult problem and the appetite to think differently.
2-4 Weeks
More detail+

For teams facing a hard problem and ready to think differently. We pair structured ideation with rapid prototyping to test bold concepts quickly, validating what's worth scaling and setting aside what isn't before resources are committed.

Build & Execute
05
30/60/90 Day Data-to-AI Sprint
From fragmented data to a working AI prototype, on a fixed timeline.
Time-Boxed
More detail+

An intensive, time-boxed program that aligns a single high-value use case, consolidates the necessary data, and delivers a working AI prototype or pilot. It combines discovery, data readiness, model selection, and workflow design into a structured, accelerated path that proves value quickly and sets the stage for scale.

Build & Execute
06
AI Enablement Program
For organizations ready to move from AI curiosity to actual capability.
6-12 Weeks
More detail+

Strengthens your data strategy, analytic capabilities, and technology ecosystem to power scalable innovation. From system assessments to roadmap design and governance best practices, we prepare your organization to implement, integrate, and sustain AI solutions that elevate business performance.

Advisory
07
Vendor Evaluation
Navigate the market with confidence, not confusion.
2-4 Weeks
More detail+

Blends technical rigor with strategic insight to ensure partnerships deliver measurable value. We analyze data platforms, analytic tools, and AI solutions for performance, scalability, and fit, helping you invest confidently in partners and technologies that power progress and creative experimentation.

Advisory
08
Fractional CDAO
Senior data, analytics and AI leadership, without the full-time hire.
Ongoing
More detail+

Provides senior-level guidance on data, analytics, and AI strategy when you need it most. This includes roadmap definition, org and capability design, vendor and platform decisions, and executive-ready narratives that keep stakeholders aligned and moving in the same direction.

The mlogics Platform

Analytics Engineered For Driving Business Growth

Most measurement tools give you data. Few give you decisions. The mlogics measurement suite was built to close that gap, connecting strategic planning, tactical optimization, and incrementality testing in one integrated framework so your team gets answers in hours, not months.

One connected framework — not separate tools producing conflicting answers. Every insight informs the next, eliminating the gaps and reconciliation that slow teams down.
AI-powered querying — ask any question across any module in plain language and get automated interpretation instantly. No data science team required.
Expert guidance built in — the platform is backed by 40 years of hands-on measurement expertise. You get more than software. You get the experience that built the methodology.
Explore the platform

Let's design something
that actually works.

Every engagement starts with understanding your specific context, existing capabilities, and strategic objectives.

Start a conversation
[email protected]  ·  201.835.0555