Unparalleled expertise, backed by AI-powered solutions.
The mlogics measurement suite combines strategic planning, tactical optimization, and incrementality testing in one connected framework, with the same hands-on experience behind every result.
Truly integrated: one connected framework, not bolted-together point solutions.
Direct AI query and automated interpretation across every result.
Scenario planning and budget optimization, built in from day one.
Backed by 40 years of hands-on measurement expertise, not just software.
The problem we solve
Fragmented tools, fragmented answers
MMM lives in one platform. Incrementality testing in another. Tactical optimization in a spreadsheet. Each tells a different story, and reconciling them costs weeks, and by the time they're aligned, the market has changed.
Software without experience and understanding
Most platforms hand you a dashboard and walk away. But data without expertise is just noise. Teams get outputs they can't interpret, recommendations they can't act on, and results they can't defend to the CEO and CFO.
Measurement that lags the business cycle
Some traditional advanced analytics like MMM takes 3–6 months to deliver results. Modern marketing moves in days. By the time insights arrive, the budget cycle has closed, the campaign has ended, and the opportunity is gone.
The mlogics measurement suite combines strategic planning, tactical optimization, and incrementality testing in one connected framework, purpose-built for brands, agencies, and tech platforms that demand more than a dashboard.
Built on 40 years of hands-on measurement expertise, the suite doesn't just surface data. It drives decisions and action. With AI-powered querying, automated interpretation, and scenario planning built in, your team gets answers in hours, not months. And with mlogics expertise behind every implementation, you don't just get the platform. You get the experience that built the methodology.
What's inside
Independent modules. One connected framework.
Each module is powerful separately. Together, they create a measurement ecosystem where every insight informs the next, eliminating the gaps, contradictions, and delays that plague fragmented approaches.
Module 01
Business Driver Analysis
Develop causal models that identify and quantify what's actually driving business outcomes. Understand each marketing channel's true contribution and ROI: not what the platforms report, but what the data proves. Includes scenario planning and budget optimization so strategy doesn't stop at insight.
Strategic planning · MMM · Budget optimization
Module 02
Tactical Optimization
Understand the factors driving media performance variance across channels, markets, and timeframes. Use those insights to plan, optimize, and forecast buying executions with precision, closing the gap between strategic intent and in-market performance.
Design and execute rigorous incrementality tests using the right methodology for each question: pre-post, matched market, test/control, or causal inference. Prove what's actually working, validate your MMM, and make confident investment decisions grounded in causal evidence.
Geo testing · Causal inference · MMM calibration
The integration advantage
One framework. No contradictions.
When your MMM, incrementality testing, and tactical optimization live in separate platforms, they can produce different, often conflicting answers. Teams waste weeks reconciling models that were never designed to talk to each other.
The mlogics measurement suite is architected as a single connected framework. Incrementality tests calibrate your MMM. MMM findings inform tactical optimization. Optimization results feed back into the next round of testing. Every module draws from the others, creating a continuous loop of learning that gets smarter over time.
Need to start with one module? Every application is available individually and scales into the full suite as your needs grow.
Continuous calibration
Incrementality tests automatically calibrate your MMM models, eliminating the drift that makes standalone MMM unreliable over time.
Strategy to execution
Strategic MMM insights flow directly into tactical optimization, so your in-market decisions reflect your long-term model, not just last week's platform reports.
AI query across all results
Ask any question across any module in plain language. The AI layer surfaces answers, flags anomalies, and generates automated interpretations. Instantly.
Configurable architecture
Multi-client, multi-group, multi-user. Built for brands in-housing, agencies managing multiple clients, and tech platforms embedding measurement capability.
Why it's different
What the competition can't offer
Some vendors have incrementality tests. A number have MMM, but only as a software hand-off. Others have a point solution to deal with tactical optimization. The mlogics measurement suite improves upon each area and connects all three, with expert guidance that turns insight into action.
Truly integrated, not bolted together
Competitors stitch together separate models and call it integration. The mlogics suite was architected from the ground up as a single connected framework: one data model, one truth, zero reconciliation.
AI that explains, not just reports
Direct AI query into every result, across every module. Automated interpretation in plain language. No data science resource required to understand what the model is telling you, or what to do about it.
Scenario planning built in
Most platforms show you what happened. The mlogics suite shows you what will happen, with built-in scenario modeling and optimization that translates measurement into concrete budget decisions.
Expert guidance, not just software
The platform is backed by 40 years of measurement expertise. Implementation support, methodology guidance, and ongoing strategic partnership come standard. Because software alone doesn't change how teams work.
Built for how measurement actually works
MMM without incrementality calibration drifts. Incrementality without strategic context is tactical. Optimization without both is guesswork. The suite connects all three the way measurement was meant to work.
Multi-client architecture from day one
Designed for agencies and tech platforms, not just single-brand use. Multi-client, multi-group, multi-user structure with configurable access, so you can run measurement at scale across your entire portfolio.
Who it's built for
Three audiences. One platform.
Brands in-housing
Building internal measurement capability and tired of being dependent on agencies or point solutions for answers. The suite gives your team the tools and the expertise to own your measurement and defend it at the C-suite level.
In-housingBrand teamsCMO ready
Small & mid-sized agencies
Looking to differentiate with best-in-class measurement capability without building it from scratch. Offer clients an integrated measurement suite that competes with what the holding companies have, at a fraction of the cost and complexity.
Agency offeringMulti-clientNew-biz ready
Tech platforms
Looking to embed measurement capability into your product or expand your analytics offering. The mlogics suite integrates as a measurement layer into existing platforms, adding strategic depth that pure-play ad tech can't match.
Platform integrationAPI accessEmbedded analytics
The mlogics difference
A standout platform in the market. Plus the expert who built the methodology.
AI is only as good as the expertise behind it. The mlogics measurement suite is built on 40 years of hands-on measurement work: pioneering MMM, architecting AI-powered media platforms managing hundreds of millions in ad spend, and delivering C-suite measurement for more than a third of Fortune 100 brands.
That expertise doesn't disappear when you log in. Implementation guidance, methodology support, and strategic partnership come with every engagement, because the human part of AI is what turns a platform into a competitive advantage.
Guided onboarding & implementation
Expert setup so your team is running models, not troubleshooting them, from day one.
Methodology support
Questions about model design, test structure, or result interpretation? You have direct access to the expertise that built the platform.
C-suite ready outputs
Results that hold up in the boardroom, not just the dashboard. Measurement your CFO will trust and your CMO can act on.
Ongoing strategic partnership
As your measurement maturity grows, so does our support, from initial implementation to advanced measurement programs.
Get started
See what integrated measurement actually looks like.
Every demo is a working session, not a slide deck. We'll walk through the suite using your actual measurement challenges. You leave with answers, not just a product tour.